#INSTAGRAM GRID AESTHETIC HOW TO#
#INSTAGRAM GRID AESTHETIC SERIES#

Here’s where each individual posts' quality + content truly counts. If you take great care of these interactions offline, I invite you to imbue that special care into each post and interaction online. Your audience will note how you present yourself online and how you engage with them virtually. When it comes to creating an Instagram grid, the goal is to showcase your brand’s many offerings, moods, and perspectives in a balanced, flowing design. Note: when an Instagram's aesthetic looks phenomenal, people pay attention!.Due to the brevity of this interaction, designing an aesthetically elevated grid can elevate or sink a customer's experience right away. ( ) That tells us when it comes to users creating an impression of a brand, the visual aesthetics of the grid influences a consumer-all at a glance. A team of neuroscientists from MIT found that the human brain can process entire images for as little as 13 miliseconds. Your audience will create an impression of your brand based on the quality and content of your Instagram grid. Steps of a Customer’s Instagram experience: Let's talk about the user experience more in-depth. When the Instagram grid is overlooked, this can lead to a break in trust and flop in an otherwise thriving mode of connection. The Instagram grid layout is a powerful marketing funnel that previews your brand experience and serves as a portal into your brand’s vibrant world. If you find this post helpful, please share it with your network! (Be sure to stick around until the end for notes on where our team predicts social media is heading next.) The Instagram Grid Layout 101:

#INSTAGRAM GRID AESTHETIC HOW TO#

I’ll be walking you through the user experience, as well as sharing tips on how to showcase your brand online. Today we’re discussing the Instagram Grid layout in-depth, sharing exactly why you should be funneling attention to the curation of your Instagram grid (the order/design of Instagram posts). Hey, LinkedIn crew! Thanks for tuning into our first blog in this April’s Instagram Success Series.

#INSTAGRAM GRID AESTHETIC SERIES#

To access Saved Captions in the Post Builder, click Saved Captions - you’ll be able to add or use captions from this tab.Instagram Success Series Week 1: The Instagram Grid Layout When inspiration strikes, write your on-brand captions and store them with Saved Captions. While this won’t affect the overall look of your grid, it affects the cohesion between all the moving parts of your brand.Ĭoming up with the perfect caption on the spot isn’t always easy to do. Once the images and videos are styled, you can turn your attention to the caption. The same applies for text overlay: commit to one or two different fonts and styles that best represent your brand aesthetic.

If you apply filters, make sure you use a single or set of filters to remain consistent. When you are in the Post Builder for a single image, carousel, or story post, the editing options will appear when you click the image.

Later offers editing options to help you create a seamless visual experience. When you weave your brand through every piece of a post you’ll attract new followers and engage your current audience.

While focusing on the overall look of your grid is important, so are the individual post details. To create your perfect brand aesthetic, it’s crucial to think big and small.

Instagram grid aesthetic